The startup found inspiration in the airline industry that has been actively digitizing for the past 20 years. “This is how the future needs to work,” Mr. In the time of COVID-19, companies are realizing the necessity of digitizing their business and going paper-free, and BlueX has been seeing interests from carriers as well. O’Malley, therefore, co-founded BlueX two years ago to connect the carrier and their shippers with an “open freight marketplace” and serve the latter by leading them to complete everything they need in order to ship their freight internationally, free of hassle. After the booking, shippers still need to work with providers of other logistics services, from financing to warehousing, to send the goods to the right destination. However, “that’s just to get your ticket to get a container onto the boat,” he says. The communication between the shipper and carrier usually involves a great deal of paperwork, phone calls, and emails, and takes up to two days. “If you think about how a shipper books a container to move from point A to B, it’s done largely the same way as it has been done over the last 20 years,” Sean O’Malley, co-founder and CEO of BlueX, tells Business Next. Massive in size, the industry has a great potential for profitability however, due to the low level of digitization, marine carriers have been mired in the swamp of low return on invested capital. Globally, more than 90% of the freight is shipped via ocean. With BlueX APIs, shippers and freight forwarders get access to the most transparent and up-to-date rate, container, schedule, and space data directly from our affiliated ocean carriers electronically.īy reducing the time it takes to get quotes, book, and track with real-time data, shippers and freight forwarders can automate their freight procurement and generate greater revenue.As the coronavirus pandemic forces companies to embrace digital transformation, a Taiwan-based startup is helping the ocean shipping industry take the first step. Benefits for Shippers and Freight Forwarders This booking platform is further boosted with our AI-driven Dynamic Pricing and Asset Allocation tool that matches ocean carrier container supply with customer demand to maximize revenue.Ī major part of facilitating the booking process and our AI tools with business analytics revolves around our API, which will unify all parties involved in freight procurement through standardization. Through the BlueX White-label E-commerce solution, ocean carriers gain access to a digital portal to offer customers an online booking platform that enables them to search for freight options. Without standardized APIs like ours, ocean carriers, NVOs, freight forwarders, and shippers cannot create a unified ecosystem to share transparent data for more significant revenues and operational efficiency. With big data and better analytical tools that are connected between all parties via API integrations, BlueX is facilitating a neutral and transparent ocean freight ecosystem with shippers, freight forwarders, NVOs, and ocean carriers reaping the benefits.Įnhanced Channels of Revenues via StandardizationīlueX is part of ocean carriers’ winning formulas to generate greater revenue, and a key component to that is standardizing ocean freight APIs for all.īlueX APIs are the glue that enables ocean carriers to connect their spot and contract rate data directly to customers. By digitally enabling internal operations and customer experiences with APIs, everyone in ocean freight can reduce unnecessary manual work and enhance their current systems to operate more efficiently. When it comes to freight, working smart is more important than simply working hard. Reducing Unnecessary Tasks with Automation Increasing revenues with real-time data. Direct and transparent data from ocean carriers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |